{"id":6002,"date":"2025-10-28T17:31:18","date_gmt":"2025-10-28T20:31:18","guid":{"rendered":"https:\/\/truticultura.com\/?p=6002"},"modified":"2026-08-19T22:49:48","modified_gmt":"2026-08-20T01:49:48","slug":"briefing-enxuto-o-padrao-de-briefing-da-voorus","status":"publish","type":"post","link":"https:\/\/voorus.com.br\/en\/lean-briefing-the-voorus-briefing-standard\/","title":{"rendered":"Lean briefing: The Voorus\u00ae standard briefing process"},"content":{"rendered":"<h3 id=\"h-como-transmitir-muito-dizendo-pouco\" class=\"wp-block-heading\"><strong>How to convey a lot, saying very little<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You know the rule \"less is more\"? It applies perfectly to briefings. As counterintuitive as it might seem, the less you write (as long as it is clear), the closer you get to conveying the essence of what you truly want to build. The secret lies in objectivity and focus, avoiding distractions.<\/p>\n\n\n\n<h3 id=\"h-1-contexto-e-objetivo\" class=\"wp-block-heading\"><strong>1. Context and objective<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Before anything else, it is essential to answer four basic questions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Practical example:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph translation-block\"><strong>What it is about:<\/strong> Institutional presentation to showcase the franchise model for the \"Caf\u00e9 Aurora\" brand.<br><strong>Target audience:<\/strong> Potential franchisees and interested investors.<br><strong>When and where:<\/strong> Used in face-to-face meetings and sent via email following the meeting.<br><strong>Expected outcome:<\/strong> Generate investment interest and build credibility, using modern and approachable language.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">These answers already guide the entire design: the tone, the visual hierarchy, and even the pacing of the slides.<\/p>\n\n\n\n<h3 id=\"h-2-referencia-visual\" class=\"wp-block-heading\"><strong>2. Visual reference<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Avoid overwhelming the designer with too many references. Two good inspirations are plenty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Practical example:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>References:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\"Nespresso Professional\" brand presentation (for its elegance and clarity).<\/li>\n\n\n\n<li>Color palette and icon style of the \"Oakberry\" brand.<\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">These examples show the expected visual atmosphere without restricting the creative process.<\/p>\n\n\n\n<h3 id=\"h-3-conteudo\" class=\"wp-block-heading\"><strong>3. Content<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Send the text already formatted with what you want to highlight. That way, the designer understands where to place the emphasis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Practical example:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph translation-block\"><strong>Caf\u00e9 Aurora<\/strong><br><em>The taste of the countryside with the power of nationwide expansion.<\/em><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph translation-block\"><strong>Instead of:<br><\/strong><br>Title: Caf\u00e9 Aurora<br>Subtitle: The taste of the countryside with the power of nationwide expansion.<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Notice that the text is already clean, without unnecessary instructions like \"Title\", \"Subtitle\", etc.<\/p>\n<\/blockquote>\n\n\n\n<h3 id=\"h-4-pecas-e-formatos\" class=\"wp-block-heading\"><strong>4. Assets and formats<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Being clear about the format avoids rework. In the case of multiple assets, always include the \"name, format, dimensions, and notes, if necessary\". <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Practical example:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph translation-block\"><strong>Franchise presentation<br><\/strong>PDF and editable PowerPoint<br>1920\u00d71080 (horizontal, standard widescreen)<br><strong>Note:<\/strong> Also include a compact PDF version (up to 5 MB) for sending via WhatsApp.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">If it is something more complex, like banners, posts, or videos, simply follow the same logic \u2014 asset by asset, format by format.<\/p>\n\n\n\n<h3 id=\"h-5-observacoes-finais\" class=\"wp-block-heading\"><strong>5. Final notes<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is where the details that can change everything come in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Practical example:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Use real photos of stores already open.<\/li>\n\n\n\n<li>Avoid photos with disposable cups (use images with porcelain).<\/li>\n\n\n\n<li class=\"translation-block\">Keep the tone between <strong>sophisticated and welcoming<\/strong>, nothing too \"corporate\".<\/li>\n\n\n\n<li>If space permits, include an extra slide with \"Next steps\".<\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><strong>Summary:<\/strong><br>A good briefing is not long, it is <strong>precise<\/strong>.<br>At Voorus, we believe that design starts with intention. A clear briefing reduces noise, speeds up delivery, and ensures that the final result truly translates what the brand wants to communicate, without needing to say much.<\/p>","protected":false},"excerpt":{"rendered":"<p>Como transmitir muito, dizendo pouco Sabe aquela regra do \u201cmenos \u00e9 mais\u201d? Pois \u00e9 \u2014 ela se aplica perfeitamente aos briefings. Por mais que pare\u00e7a contraintuitivo, quanto menos voc\u00ea escrever (desde que com clareza), mais pr\u00f3ximo estar\u00e1 de transmitir a ess\u00eancia do que realmente deseja construir. O segredo est\u00e1 em objetividade e foco (evitando distra\u00e7\u00f5es). [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Briefing enxuto - O padr\u00e3o de briefing da Voorus\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/voorus.com.br\/en\/lean-briefing-the-voorus-briefing-standard\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Briefing enxuto - O padr\u00e3o de briefing da Voorus\u00ae\" \/>\n<meta property=\"og:description\" content=\"Como transmitir muito, dizendo pouco Sabe aquela regra do \u201cmenos \u00e9 mais\u201d? 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Pois \u00e9 \u2014 ela se aplica perfeitamente aos briefings. Por mais que pare\u00e7a contraintuitivo, quanto menos voc\u00ea escrever (desde que com clareza), mais pr\u00f3ximo estar\u00e1 de transmitir a ess\u00eancia do que realmente deseja construir. O segredo est\u00e1 em objetividade e foco (evitando distra\u00e7\u00f5es). 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